the daily pursuit
Sun and skin protection routine made effortless
OUR PHILOSOPHY
Sun and skin protection made effortless.
Inspired by our co-founder, Alana Blanchard's, busy and active life as a pro-surfer and mom of 2, we created the 'Daily Pursuit' - a simple but effective sun, skin, and wellness routine that nourishes and protects the skin and body with antioxidant-rich ingredients that are friendly to your body, and to the planet.
OUR PHILOSOPHY

OUR PROMISES

CLEAN FOR YOU,
KIND TO THE EARTH
Our formulas & packaging are clean, reef-friendly and eco-friendly.
FOR ACTIVE
LIFESTYLES
Our lightweight, breathable formulas are designed to absorb quickly and move with you - optimized for an active, on-the-go lifestyle.
EFFORTLESS
& MULTI-PURPOSE
Achieve more, with less products. Our collection is smart, efficient, easy-to-use and travel-friendly.