the daily pursuit
The best sun & skin protection out there, all below $20.
WEARING SPF SHOULD BE A DAILY HABIT, NOT AN EXCEPTION.
Our co-founder Alana Blanchards' busy and active lifestyle as a pro-athlete and mom of 2 inspired the creation of really, really good SPF products, at extremely sharp price-points. We make everyday sun protection clean & accessible for all.
OUR PRODUCTS ARE:
CLEAN FOR YOU,
KIND TO THE EARTH
Our formulas & packaging are vegan, clean, reef-friendly and eco-friendly.
Our lightweight, breathable formulas are designed to absorb quickly and move with you - optimized for an active, on-the-go lifestyle.
Achieve more, with less products. You don't need SPF 60, but you certainly shouldn't be wearing SPF 15. SPF 40 protects every skintype optimally, and is the way to go. Less doubting, more skin protection.