Alana founded Pursuit Beauty with the mission to make the best quality sun protection accessible for all.
" It was important to me that every product in Pursuit Beauty’s line was clean, reef-friendly, multi-purpose, accessible, and effortless to use, and of course, vegan and cruelty free - we only test on our friends ;)
And of course, everything is friendly to your body and the earth. All our tubes, jars, and sticks are made with 30% recycled materials and our outer-packaging is made from 100% recycled cardboard. Because we believe in footprints in the sand, not the environment."
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Alana Blanchard, Co-Founder
Synergistic sun and skin
We believe SPF is the most important ingredient in your skincare routine. But it’s also the most forgotten. Pursuit’s mission is to blend clean, effective and SPF enriched products into one simple, effortless routine so that your skin’s always protected, but also nourished with antioxidant-rich formulas.
Easy is effective
Our formulas are designed to be fuss-free and enjoyable to use, so you actually use them! Nothing beats consistency, and our fun to apply, gentle and effective formulas make it easy to stay consistent.