We founded Pursuit with the mission to make sun and skin protection effortless.
We believe sun and skin protection should be clean and simple. Taking care of your skin should be enjoyable and intuitive, and products should be easy to apply and reapply on the go.
It was important to me that every product in Pursuit’s line was clean, reef-friendly, multi-purpose, accessible, and effortless to use, and of course, vegan and cruelty free - we only test on our friends ;)
We created what I call the ‘Daily Pursuit,’ our signature sun and skin routine that was designed to protect your skin from morning to night and on the go. No matter where your Daily Pursuit may take you, our simple and effortless routine is all you need.
And of course, everything is friendly to your body and the earth. All our tubes, jars, and sticks are made with 30% recycled materials and our outer-packaging is made from 100% recycled cardboard. Because we believe in footprints in the sand, not the environment.
Join us by following #TheDailyPursuit
Alana Blanchard, Co-Founder
Synergistic sun and skin
We believe SPF is the most important ingredient in your skincare routine. But it’s also the most forgotten. Pursuit’s mission is to blend clean, effective and SPF enriched products into one simple, effortless routine so that your skin’s always protected, but also nourished with antioxidant-rich formulas.
Easy is effective
Our formulas are designed to be fuss-free and enjoyable to use, so you actually use them! Nothing beats consistency, and our fun to apply, gentle and effective formulas make it easy to stay consistent.